Understanding mobility needs
At the beginning of every purposeful transport planning process are the mobility needs. They determine when, where and how people move – to work, to school, for shopping or during their leisure time. To meet these needs, reliable data is essential.
Example: visualisation of origin-destination patterns
We work with mobility data covering the entire population – comprehensive, anonymised and compliant with data protection regulations. These data capture actual routes, travel times and modes of transport, providing a realistic picture of mobility behaviour.
As a certified solution partner of Swisscom Mobility Insights, we draw on a nationwide, anonymised and aggregated data set.
Through intelligent aggregation, we make movement patterns visible: who is moving where and when – and for what purpose? This leads to well-founded analyses that go far beyond isolated traffic surveys.
We use these movement patterns to define service objectives. In doing so, we lay the foundation for aligning supply with demand.
Our approach ensures that mobility services are created where customers actually need them.
Data-driven. Demand-oriented. Forward-looking.